The very moment we talk about business, we think about a website, an app, and digital promotion. And although Digital Marketing is a broad term, there are two main areas that alone hold the potential to boost a business: PPC and App Development. Whereas Android application development in Australia has taken a leap, PPC has grown immensely too. But what are these things and how do they help?
What is PPC and how does it work?
PPC stands for Pay Per Click and is a digital marketing strategy. It is not different from SEM but is a part of it. SEM stands for Search Engine Marketing and is a broad term that harbors many digital marketing strategies. For example, SEM can work on social media marketing, email, SMS, blogging, etc. to increase the Organic search ranking; it may also use direct advertisements like PPC to get direct customers.
If you are a good observer, you might have observed that when you search on Google for something, you also get some sponsored results alongside the organic ones. Google allows companies to advertise their products or services and pay every time someone clicks on the advertisement. But it is not just about advertising. You might not even know and keep on spending on the wrong area. It needs proper expertise, planning, analysis, framing, and targeting. Check out this brief on PPC and how it works – https://blurn.com/au/digital-marketing-services/paid-search-ads-sem-ppc-management-services/ here.
Now, as we know about PPC, what about android application development?
Android Application Development as a marketing strategy!
The first thing you must know is that applications take a huge amount of investment. There are several areas that need finance to keep the wheels going on. What all is included in application development and functioning?
- Application Development cost
- Server Cost
- ASO – App Store Optimization. This helps in ranking the application on the app store.
- Maintenance cost – bug removal
- Regular updates to meet up the demands
All these things make up to a huge amount that a business must be ready for beforehand. The wise is not in investing in everything possible, it is in knowing when to invest and where to invest. We have seen many companies that had great potential but fell on their digital knees due to wrong timing of investment.
Many great android application development companies in Australia have surfaced lately to help the huge business demands.
But why is it that mobile applications help a business grow? Well, having a mobile application provides many benefits. Here is how a mobile application boosts a business –
The many benefits of having a mobile application!
- An application creates a brand image for the company.
- Because it is handy, people find it easier to use and thus buy more things. It leads to ROI.
- Mobile applications are like a personal space where you can interact with your customers, understand their needs, and adapt accordingly.
- Once a mobile application starts to rank on store using ASO, it starts to bring in huge amounts of customers. This ultimately leads to more sales.
But not all businesses require mobile applications. Furthermore, there is a time when you push your business to have a personal mobile application. So, what is the right time and place to have an iPhone app development done?
The right time to have a mobile app for your business!
We all know that mobile app development is an investment and is not a cheap one. It is like buying a car for your family. You first see if you even require a car and then choose the right time for it. Similarly, mobile apps need the right moment to boost the business. Furthermore, not every business needs apps to get a boost. For example, when you deal with buying and selling of products, you need a digital store for it. At the earlier stage a website supports the business. But when the revenue grows, one must think about having a mobile app to make it easier for the customer. It is like spending 1 dollar to earn 4. Studies have shown that business sales jump with the support of mobile apps.
Every business is unique in its own way and thus requires tailor-made strategies for them to excel. For some an application might be the need, for others PPC and social media marketing. It all depends on knowing your own business. The best way is to hire a digital market expert to guide you through this tough terrain. If you are looking for a PPC expert.