Tips for custom stickers for your marketing
Do you love the idea of using custom printed stickers for your marketing but are not sure how to go about this? Maybe you want to make sure you get the most out of your stickers? Or are looking for the most effective way to use your stickers to hit your growth targets?
Look no more further, we have exactly right what you are looking for. In this article, you will find three tips on how to use custom stickers for your marketing. With sticker printing, you can create results within minutes and switch them up whenever you want to.
1. Leave a great impression
Did you know that 70% of customers admit that they are influenced by a product’s packaging? That is a huge number. Most businesses spent a lot of money on their product’s appearance, tempting customers to make a purchase. While this is absolutely justified, we encourage you to think about your customers’ post-purchase experience.
How can you add value beyond the point of sale? Especially if you are part of an e-commerce business, your package arriving will be the first real-life interaction your customers will have with your brand. Make sure this interaction is one to remember.
You can do this by using custom sticker labels to seal your shipping boxes. Do not leave them blank but have a heart-warming, funny, or welcoming message printed onto them. This creates a positive impression before your customer has even opened their order. It also means you will stand out from the numerous other orders your customers might receive during the week.
2. Add free stickers
Adding free stickers can be a true game-changer. Stickers continue to have a certain allure. With custom stickers, you can make this work for your business. Given in the actual right moment, stickers are not seen as a online marketing tool. Much rather, we perceive stickers as nice gifts.
Gifts have an established place in marketing because they forge positive associations with the giver. However, it can sometimes be difficult to maintain the balance between a valuable gift and a return on investment. With stickers, you do not have to worry about this, as they often only come to a few cents per unit.
When we receive a nice gift, we feel the need to return the good favor. In social psychology, this reaction is called the rule of reciprocity. In a business context, this rule increases the likelihood of repeat purchases, well-intended recommendations or even a post on social media – all increasing your reach.
3. Fill multiple channels
In times of digital marketing, advertising strategies largely center on the World Wide Web, for good reason. The possibilities of digital marketing are endless. However, the online space is over-saturated with messages, meaning the individual consumers can be less receptive in these spaces.
With stickers, you can easily cater to online and offline channels without any added stress. Stickers are the perfect giveaway that can be sent to influencers within your niche. Once they have been posted on their social media profiles, stickers can become your online marketing tool of choice.
At the same time, they are a physical product, which means they are ideal for creating an offline presence for your business. If you have a physical storefront, you can use them to brand your shop windows. Are you attending a big industry event? Take stickers instead of business cards to leave an impression that sticks. Vinyl stickers, like the ones you can find here, are perfect for such uses.
You see, there are plenty of ways you can use stickers to grow your business. We hope you are ready to give our tips a try? If so, we would love to see your creations. Please share them, or any questions you might have, in the comments below.
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