Read about 6 Tips to Optimize for B2B SEO
SEO-based organic traffic takes a significant share over social media organic traffic. As per reports, about 53.3% of all traffic is from organic searches. Your ROI in SEO spending can be as much as 12.2x. All these are compelling statistics that force you to revisit your SEO strategy.
B2B SEO works differently from B2C SEO. While ranking is essential, it is not the ultimate goal you should strive for. Conversions should be your target, and ranking is a step towards it. A lot goes into converting those clicks into paying customers. Here’s how you can optimize your SEO to get the most out of it.
Understanding Business Buying Decision Making Process
The buying decision-making process of a retail consumer is very different from that of a business consumer. The needs that drive a business purchase are based on rationale rather than emotion.
Therefore, they would consider what job the purchase will get done rather than how it looks. They will look at the ease of use and reliability over price and feel-good factors. The company’s needs are functional, while individuals’ needs are more sentimental.
Bottom of the Funnel Keywords
While looking at all the funnel stages is essential, the bottom keywords are where the magic happens. It is where you know that there is a buying intent. The top of the funnel is usually information and education search, and as you get to the bottom, you know that you have them hooked.
Simply going for keywords that have high volume may not do the trick for you. Instead, go for the works your competitors are trying to rank, even if the volume is low. If you can rank it for free, you may hit the jackpot. B2C is focused on high-volume keywords, while B2B targets low-volume keywords.
Writing about what you sell is usual, but creating content that covers various topics tangent to your product can get you more traffic. Also, understanding the intent behind the keyword is significant as it leads customers directly to your website. Once you have a functional SEO strategy in place, you should focus on better topical relevance, recognize search intent, and create a content portfolio that caters to all parts of the funnel.
Have Topic and Sub-Topic Menus for Your Blog
You must also organize your topics and sub-topics into logical menus to work on your topical relevance. Grouping content and linking it back to your main page can add relevance and help fill search gaps.
Linking Internally and Externally
Internal links are how you connect your topic and sub-topics. The entire step will be useless if you don’t have proper internal links. External links add authority to your page, but internal links appear professional. It helps search engines better understand your site’s hierarchy and give it the relevant ranking.
Every time you post new content, ensure that it is linked to older content of the same category. This will ensure that all your content has relevant internal links.
Backlink Your B2B Website
Backlinks are what will get those businesses interested in you. It requires a lot of effort in networking, outreach, and creating data-heavy content that others can use in their own posts. Curating industry statistics or statistical data relevant to a sub-topic that others can use will help you get more backlinks. They may not convert, but still, every backlink adds weight to your ranking.
A B2B SEO strategy is highly-focused and target-oriented. Using these six tips to optimize your SEO strategy can give you the best ROI. Remember that it is not a one-time hit. SEO requires constant analysis and updating to stay current. By applying these tips, you can take your B2B sales to new heights.
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