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How to find out how much a shopify store makes

How to find out how much a shopify store makes

How to Find Out How Much a Shopify Store Makes, Unveiling Insights and Strategies


Running a successful Shopify store requires not only a great product and marketing strategy but also a clear understanding of your store’s revenue. Determining how much your Shopify store makes is crucial for making informed business decisions and optimizing your profitability. In this comprehensive guide, we will explore various methods and resources that can help you accurately assess your store’s earnings.

Unveiling the Strategies

Analyzing Shopify Reports

One of the most straightforward ways to find out your store’s revenue is by using Shopify’s built-in reporting features:

  • Dashboard: The Shopify dashboard provides an overview of your store’s sales, revenue, and performance metrics.
  • Reports: Utilize Shopify’s detailed reports to analyze sales trends, customer behavior, and revenue breakdowns.

Calculating Total Revenue

To calculate your store’s total revenue, follow these steps:

  1. Gather Data: Collect all your sales data, including product sales, subscription revenue, and any other income sources.
  2. Exclude Returns: Deduct any returns, refunds, or cancellations from the total sales figure.
  3. Include Fees: Account for transaction fees, shipping costs, and any other deductions to arrive at the net revenue.

Utilizing Google Analytics

Integrating Google Analytics with your Shopify store can provide deeper insights into your revenue:

  • Ecommerce Tracking: Enable ecommerce tracking in Google Analytics to monitor sales, transactions, and revenue.
  • Conversion Tracking: Set up conversion tracking to measure the effectiveness of marketing campaigns and evaluate revenue generated.

Exploring Third-Party Tools

Several third-party tools can help you track and analyze your store’s revenue:

  • ProfitWell: ProfitWell offers in-depth metrics on subscription businesses, including recurring revenue and churn rates.
  • Metorik: Metorik provides detailed sales and customer data, allowing you to analyze revenue by product, customer, and time period.

Valuable Resources Links

  1. Shopify ReportingExplore these resources to master Shopify reporting:
  2. Google Analytics IntegrationLearn about integrating Google Analytics with your Shopify store:


Q: Can I track revenue from different sales channels?

A: Yes, Shopify allows you to track revenue from various sales channels, including online, in-store, and social media platforms.

Q: Are there free tools to track revenue?

A: Yes, both Shopify’s built-in reports and Google Analytics offer free options to track revenue and sales.

Q: How often should I analyze my revenue data?

A: Regularly review your revenue data to identify trends, assess the effectiveness of marketing strategies, and make informed decisions.

Q: Can I automate revenue tracking?

A: Yes, you can set up automated reports and notifications to receive revenue updates regularly.

Q: How accurate are third-party tools for revenue tracking?

A: Third-party tools can provide accurate insights when integrated correctly with your Shopify store.

Q: Is it essential to track revenue for a new store?

A: Yes, tracking revenue from the start helps you gauge your store’s performance, identify areas for improvement, and plan for growth.


Understanding how much your Shopify store makes is a vital aspect of managing a successful online business. By utilizing Shopify’s built-in reports, calculating total revenue accurately, integrating Google Analytics, and exploring third-party tools, you can gain valuable insights into your store’s earnings. Regularly analyzing revenue data empowers you to make informed decisions, optimize your strategies, and ensure the long-term success of your Shopify store.

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